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    February 21, 2019 4:18 PM HKT

    Road trips have become a popular way to travel throughout all demographics. What was once seen as an itinerary for young groups is now commonplace for families Shaq Lawson Shirt , couples and even senior citizens. In today’s fast paced society, many travelers want to see and do more in the limited time that they can get away from work or home. The “Drive Market” can be a lucrative tourism marketing campaign for hotels and travel agents. The first step toward discovering the best way to launch a tourism marketing campaign at the Drive Market audience is to purchase a research report on findings from this demographic.


    There is a consumer study that was taken online by travelers that preferred road trips for their vacation time. The study involved over 1,000 consumers who have taken one or more leisure trips for a distance of 50 or more miles from home, or required an overnight stay in the past 12 months, where some component of the trip included a car. The survey was a representative sampling of adults 18 years or older in the United States.


    The areas of study in the consumer survey included:


    ?Planning behavior Dion Dawkins Shirt , including websites, blogs, photos, videos, other social media Zay Jones Shirt , as well as offline tools, such as maps and guidebooks.


    ?Frequency of trips with air as the primary mode of transportation, but with a drive component on the destination end.


    ?Use of mapping, content, online travel sites and ticketing websites.


    ?Satisfaction with planning and booking tools. Were they meeting travelers’ needs?


    ?Destination preferences for road trips.


    ?Preferences that vary by type of trip and mode of transportation.


    ?Use of mobile devices Tre'Davious White Shirt , including GPS and Smart phone’s.


    ?Hotel brand preferences.


    ?Vacation rental ownership and usage.


    ?Responsiveness to various offers and discounts.


    ?Demographics with a section focused on the differences for the 50+ market.


    ?Overall economic value of the drive market


    How to Target a Marketing Campaign at the Drive Market


    Hotels can easily target travelers that are arriving by car. In general, a road trip guest will only stay a night or two. The hotel can offer a short-term stay package that includes vouchers for coffee, fuel and a complimentary breakfast. The hotel can narrow down their market even further by offering a romantic road trip package that includes a luxury suite.


    Travel agents can pre-book sites and events for drive market travelers and help them to plan a full itinerary that will assist them with maximizing their time. This can be offered in a package, and the travel agent can also offer scenic driving routes as a complimentary service.


    When target audiences are focused on, it will yield a better result than a general advertising campaign. The Drive Market is rising in popularity and a research report will inspire marketing ideas that will create effective Kelvin Benjamin Shirt , profitable campaigns.


    To view the Mandala Research Tourism Marketing Reports on the Drive Market visit, www.MandalaResearch.


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    Action 4


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