In recent years, the news about apple to make cars, there were rumours that apple car Project name called "Project Titan", apple set up a secret laboratory, and hired hundreds of automotive engineers. There is even a news, apple is preparing for production of automobile products in Ireland.
In last week's Code Conference (meeting) Code, apple executive Jeff Williams said a words is more speculation that, he said: "the car is the ultimate mobile devices, isn't it?"
In addition, asked about the apple will look to what product, Jeff Williams said: "we explore all kinds of products, we will continue to explore products can be a huge success." http://meizusale.com/
Whether apple into the automobile industry can gain huge success, apple has enough reason to dabble in.
1, apple money burned up!
Apple had money, cash store close to $200 billion, more than 141 countries combined GDP. Now, apple's market value is more than $700 billion, become the first in the s&p market value of more than $700 billion. Many analysts said apple or will become the first trillion-dollar market value of the company.
Have a plenty of money, is simple and crude, apple literally burning!
In addition to the oil industry, automobile industry is the most money. Cars a year capital expenditure and r&d costs up to $133 billion. Assembled safety and emissions regulations and advanced technology element can increase the manufacturing cost of a car. In 2014, gm will be a $14.4 billion investment in new products and new factories and new technologies, the investment amount will reach more than $16 billion this year.
2, goods distribution license is not a problem.
Apple may in the network of retail sales of cars now, bypass the old rules of the franchise. Tesla had already solved the problem. 2 years, tesla have been dealing with the states of the relevant departments, to bypass the dealer, price of $100000 cars to be sold directly to consumers. Tesla in Georgia, Maryland, Nevada and New Jersey is a success, but in the state of Texas and other opposition, because these states car dealer is not only rich, but also have great political influence.
If apple really wants to sell cars, also can find a way to bypass the dealer, or negotiate with the dealer. In the near future, outdated rules and regulations will be abandoned times, new laws and regulations. Please imagine. Later, you can drive a car from a store parking lot test drives, satisfaction, back to the apple store to sign the contract.
3, apple does not need to personally to make cars.
Just like the iPhone and the production, outsourcing it directly to the contract, such as foxconn. In the field of automobile, apple can ask Australia Magna Steyr or Finnish Valmet Automotive OEM production cars, apple is responsible for the design, engineering and marketing.
Supply chain management is also very simple, auto suppliers have been big carmakers to the brink, they will be very happy to cooperate with new car industry.
4. Apple no problems left over by history.
It does not need to reform the old factory, it does not need to deal with the problem such as trade unions, the brand. In addition, apple doesn't need to spend thousands of hours to change corporate culture, because it does not go bankrupt.
