I feel that I buy call of duty every year. It cost me 60 euros, and the last "call of duty" and "black action 4". I played a lot with my friends. Mainly because of the big escape mode. We play for about two hours almost every other night. If you calculate the cost of entertainment time per hour, it doesn't cost anything.
I don't agree with every call of duty game, such as FIFA. The last COD was World War II, and weapons, modes and settings were completely different. No, the fundamentals are the same, but it feels like a totally different game.
The main reason why I buy Madden coins every year is because my friends do the same. If I don't buy a new game, I can't join. Unless we collectively decide not to buy this year's call of duty, I must do so if I want to continue playing with them. To be honest, we will continue to play Black Ops 4 unless they don't release br mode in the new cod.
I think it's the same for most Madden players.