While we all would like to think that our products can stand on their own legs and sell themselves, presentation is still a large part of what ultimately gets a sale, especially online. An eCommerce design agency knows this and works to infuse proper design conventions into the layouts of online storefronts in order to maximize conversions.
The reality is that how an eCommerce store is designed often determines how easy and intuitive it is for a customer to make a sale. A complicated or cluttered website is not going to convert nearly as well as a website that is streamlined and optimized by an eCommerce design agency. It doesn’t matter how great your product is, if you are relying on tiny low-resolution photos, misaligned text, glitchy cart buttons or a static layout from 2009, you’re going to be leaving a lot of money on the table in terms of sales.
Design Communicates For Your Product
Selling products online is kind of like selling items in a supermarket. You can’t always be there to directly pitch a product and convey how wonderful it is to a prospective buyer. This is when design and marketing come into play. Your “packaging” has to do a lot of the work for you, and if your design is lackluster, no one is going to pay your product any mind.
Digitally speaking, your “packaging” is your website design. You have to rely on the attractiveness and flow of your website to pitch your products. You should aim to provide a brand experience for your website visitors, and not merely expect them to purchase your product simply because it’s there. From the homepage, to the product page, to the checkout process, everything should feel intuitive and look professional and inviting.
Design and Trustworthiness
Not only does your design have to sell your product, it also has to instill a sense of trust. Visitors to your eCommerce store have to feel completely sure that they aren’t going to get scammed before making a purchase. Your site should be presented in such a way that it conveys absolute security and trustworthiness, otherwise you may miss out on sales simply on the grounds that your site looks suspicious.
A poorly design website shows a lack of professionalism, which online tends to translate to scam or deceptive practices of some sort. Even if this is not the case, there are certain design conventions that people are accustomed to online and when these are not present, we’re pre-programmed to see red flags. Your store’s design is crucial because a poor design will not communicate the proper level of trust to your prospective customers, which will in turn lead to fewer sales.
To combat these problems, it’s essential that you trust in an eCommerce design agency that knows exactly how to craft a professional online store, in order to increase your conversions and properly communicate your brand message. 1Digital® is the agency you’re looking for if you are interested in truly transforming your eCommerce website. You can reach out to their team of experts at 888.982.8269 with any questions you may have.
