In the first place because, as I’ve showed you, it’s really lucrative for the company. After all, EA are all about selling packs. With FUT Draft they’re constantly selling. Each time someone participates, whether they want it or not, they’re buying fifa 16 coins packs.
But the lying doesn’t end here. For me, the main delusion is another one: participation prizes aren’t given directly in coins, but packs. It’s like my economy teacher used to say, better have the money in your pocket rather than anything else. Having the coins, you can decide what to do with them. Not the same with packs.
And there’s one more thing which many people seem to forget about: you rarely get to neutralize the cost of the pack by selling its whole content on the market. In average, it’s a devaluation of around 60%. In other words, in case you don’t get past the first opponent you might lose 50% of what you spent to participate. You better be confident you’re gonna win cheap fifa 16 coins.
Now let’s see EA’s part of the deal. Why do they wish so badly that FUT Draft does well?
You buy your participation and receive packs for prize. Guaranteed profit for EA. It reminds me of gambling houses. You win, your opponent loses, EA win. You lose, your opponent wins, EA win. Connection is lost, both lose, EA win double. Who wouldn’t want part in a deal like that?
But EA don’t live off exclusively of buy fifa 16 coins pack sellings. For the first time in the history of Ultimate Team, FIFA Points have another utility (other than buying packs). The FUT Draft participation payment can also be done through them. With all the expectations created around this game mode, imagine how many players out there wanted to try it out, and since they don’t have many coins yet they bought FIFA Points in order to play. Welcome to the fantastic world where wealth comes out of nowhere.
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