Truth is, a few idiots do appreciate paying up in games- especially in the likes of FUT Coins. Most FIFA players that are adults are not really exposed to many different facets of gambling - they will play FIFA, spend a few hundred pounds on packs, even when they get bored they will play the new CoD and perhaps a few other AAA titles and that's them. They will out down fifa for summer time and rekindle their love for it if another one comes out in September.They pay into P2W mechanics because literally everyone else does it in FIFA, it is a game where your individual gameplay options don't really go so far, and also the element of randomness in the game is solved by better players spending additional cash.
They are probably right - their base does enjoy spending money on loot boxes. The 30 year old boomer with children that cant compete? Spends ￡100 on fifa if he's an hour or so to play with at nighttime to stomp children in low mounts of play.It's a dreadful game model, but nobody seriously playing FIFA really cares, since they are not that enthusiastic about gambling out of it.
"The reward in Ultimate Team is amassing that team and going after the chase and we still believe that that's one of the most fun ways to play with the game. So, in the end of the day there's a choice for those who don't wish to spend some time to progress their team, but still, you have to go through a process to get the players you want and whatnot, if you're gonna devote currency instead of time, that is an option that we're giving folks in this mode, because they want a specific incentive but, people who do not get every bit of content in this mode without spending a dime. And that's what lets us sleep at night when we assemble this manner. And stand behind it and be pleased with it"
Yeah there are a few who proceed without coins and may do okay to buy FUT Coins. But the way things are set up you are actually playing every possible element stacked against you: RNG, players, abilities, Fitness, contracts. It is like a game where you just wind up feeling like you don't have sufficient things to get by without a grind. Oh and you are getting fucked in the ass by some blokes Ronaldo when you've got 4 gold players on your 10th game.The cunts locking their very best mode behind pay to win in their own sport franchises is one of the biggest crimes in gaming I've ever witnessed. Imagine being a dev following pleasing your shareholder overlords sleeping at night and actually working for EA.