If jagex wants to go down this street how about we compare runescape to OSRS GP. I think we all know the essence of this monetization in runescape, however if anybody requires a list a excellent one can be found here. What exactly do you get together with ESO? Well, only from purchasing runescape you receive the Morrowind expansion, which can be one of the greatest and best expansions as well as access to the base game. That alone is a few hundred hours worth of fully fleshed out content with complete voice acting on each character (including a couple of star voices). What's more, you are not locked out of the items from the other expansions - you do not have access to the places to create/get them however you are free to exchange for them out of any runescape participant who will have access - the equal of members items being available to free runescape players in RS.
Let us talk monetization in ESO. There are two forms - the ESO+ subscription which we can see here is cheaper than a runescape subscription; and there's the"premium" currency in the kind of crowns. These crowns are spent in-game on two items: DLC expansions (more on those later), and cosmetics. There's no pay to win, there are no firearms and gear which make runescape simpler, you can't just buy advancement. It all makeup from armor pieces, hairstyles, as well as homes. You do get the option to buy. To provide a contrast to runescape, it might be like having the capability to outright buy access to e.g. the Kingdom of Kandarin for the cost of 1-2 month's subscription after which having permanent access to it whether you've membership or never. Thus far, hopefully this sounds fairly fair.
But what makes it more reasonable is the subscription. Together with ESO+ you receive a wide selection of advantages. Primarily you get full and unfettered access to every expansion except the most recent"chapter" kind (larger expansions released annual that are normally another buy but are additional to ESO+ on the release of the subsequent one); then you get 1650 implants each month to invest how you please with no strings attached - you can spend them on 1-2 cosmetics per month or you can save them up and buy something larger; you get the crafting bag, which offers unlimited storage for all crafting stuff; you get double bank room; also as increased payout on certain PvP-related pursuits.
Then you get the expansion releases. These are published like clockwork to buy rs 3 gold and you also know you're getting four major upgrades per year in addition to weekly patches and fixes.